The number of contests online make it easier for anyone to run a contest and even more important to ensure that contest rules have been drafted properly. With the increasing number of contests especially online, businesses have tried to become even more savvy and creative when coming with great contest ideas and in some cases, have really raised the stakes high to impress customers with elaborate and enticing contest promotions.
Contests Rules – Legal Requirements
Consequently, every business needs to be aware of how contests are legally conducted and need a good marketing/advertising and entertainment lawyer to ensure their contest rules are compliant. The primary legislation governing promotional contests are federal statutes:
- s.74.06 of the Competition Act
- s.206(1) of the Criminal Code
You can read more about how to conduct a contest in Canada by reading our article, “Contests Checklist (& Downloadable Contest Rules Template)“.
There are also other laws to be aware of governing contest rules include Privacy laws, copyright, trademark, intellectual property and defamation laws. There are also certain codes of ethics that impact on contests such as the Canadian Marketing Association(CMA) and the Canadian Broadcasters Association (CAB) such as advertising to children and Guidelines for Advertising, Promotion and Commercial Messages. There are also special considerations is a contest is governed in Quebec or involving children.
Contest Rules – Privacy Legislation
When running a contest with co-sponsors, the issue of whether personal information can be shared with promotional partners is important and can be addressed in contest rules. The following provides guidelines for how to deal with this issue when running a promotional contest.
Contest Rules Should Contain Language that Addresses the Following:
- Opt-in: It has to be a positive “opt-in” language and can’t “opt out” or use a negative option
- Purpose – State the purpose of collecting the information (ie. Receiving newsletter)
- Date of destruction – Stipulate to entrant how long personal information will be used until and that it will be removed from the database at that time
- Removal of personal info – Provide entrant with contact information such as an email address to have personal information deleted from their database at any time as entrants should be entitled to withdraw their consent at any time
- If the personal information of an entrant is being shared with co-sponsors and other promotional partners, permission must be clearly obtained from the entrant and only used for the purpose for which it was gathered. The entrants’ personal information cannot be shared for marketing purposes to other third parties without their consent.
Contests Rules – Quebec
Publicity Contest means a contest, a lottery scheme, a game, a plan or an operation which results in the awarding of a prize, carried on for the object of promoting the commercial interests of the person for whom it is carried on;
- All materials for Quebec residents must be in French
- Notice of the contest, together with the applicable duties, a copy of the contest rules, and the text of any advertisement used in the contest must be filed in advance with the Regie;
- Duties based on the value of prizes available to Quebec residents must be paid in advance;
- The contest rules must contain certain prescribed information;
- In certain cases, a security bond with the Regie may be required
- The following language is added in all contest rules that are aimed to residents of Canada outside Quebec as well as Quebec:
For residents of Quebec, any litigation respecting the conduct or organization of a publicity contest may be submitted to the R_gie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the R_gie only for the purpose of helping the parties reach a settlement.
In Quebec, a publicity notice must be completed and submitted to The Regie des alcools , des courses et des jeux (“R_gie”), whenever a publicity contest is carried out where the total value of the prizes exceeds $100. When the prize value is greater than $2,000, then the contest notice must also be accompanied by the advertising text and contest rules. In addition, the following duties are payable whenever a contest exceeds $100 (along with the form provided in Section 59):
- 10% of the value of a prize offered to contestants from Quebec exclusively;
- 3% of the value of a prize offered to a group of contestants from Canada exclusively, when that group includes contestants from Quebec;
- 0.5% of the value of a prize offered to any other group of contestants including contestants from Quebec.
The board may also ask for a security based on the value of prizes offered to Quebec contestants. Generally, one also has to submit a publicity contest notice, contest rules and advertising materials within a certain time period prior to the launch of the contest.
While the Regie does not require the translation of contest rules into French for contests held exclusively online, the Office Quebecois de la langue franaise does require translation. Therefore, given the additional requirements, it is not surprising that many contest sponsors opt to exclude Quebec residents from entering contests.
The requirements for conducting a contest in Quebec include the following:
- An authorization has been issued by the Board upon payment of the required duties and examination fees
- The publicity contest must have the authorization number assigned by the Board on every document relating to the contest
- The Board may not issue an authorization for a publicity contest or revoke an authorization for the following reasons pursuant to Section 57.3 of the Act:
- the public interest so requires;
- the contest advertising leads contestants to believe, falsely
- that they have won a prize;
- that they enjoy an advantage over other participants; or
- that they have won a prize whereas they have won only a part or a component of such a prize;
- the person for whom the contest is carried on does not provide all relevant information or document required by the board, or refuses or neglects to comply with a request or order of the board;
- the person for whom the contest is carried on fails to comply with any of the provisions of this Act or the rules.
- The board may, in addition, revoke its authorization if it is obtained following false representations.
- Those conducting a contest where the total value of prizes exceeds $1000, must also provide the prescribed form at least 30 days prior to the launch of the contest. If it is less than $1,000, then the prescribed form and any other requirements may be provided at least 5 days prior to the launch of the contest.
- The value of prizes is calculated on what the total amount that would be charged in the Quebec market for goods or services of equal value.
- A prize offered to contestants from Quebec exclusively would be applicable to the following situations is noted in Section 62 of the Act:
- “the rules or the advertising of a publicity contest clearly indicate that that prize is offered only to a contestant from Quebec, that the contest is carried on only in Quebec or that it is only for persons residing in Quebec”;
- the participation form for a publicity contest may be obtained only in Quebec; or
- the main part of the commercial interests of the person for whom a publicity contest is carried on are in Quebec, even if the advertising of that contest is broadcast outside Quebec.
- [However, this] “does not apply to a publicity contest carried on to promote the commercial interests of a regional periodical from outside Quebec or a radio station or television station from outside Quebec, even if that periodical is distributed in Quebec or that station broadcasts into Quebec”.