Social Media Policy Template
TERMS & CONDITIONS
[THIS IS NOT INTENDED AS LEGAL ADVICE AND ONLY SERVES AS A GENERAL GUIDELINE. PLEASE CONSULT A LAWYER FOR LEGAL ADFICE).
This Social Media Policy applies to all employees, volunteers, and independent contractors who use social media including Facebook, Twitter, YouTube and LinkedIn on both personal accounts and the organization’s blogs and social media sites.
The purpose of all social media use should be to communicate information in a manner that is honest, accurate, transparent and with integrity. It’s important to keep the following guidelines in mind when posting:
The purpose of a social media policy is as follows:
All communications on social media should be in good taste and expressed respectfully. The core value of our company is to help others and make their lives easier. All social media postings should be consistent with this core value and therefore we should not insult or denigrate others in any way. Anything you as an employee posts reflects on the company so be an ambassador to create open communication and dialogue on social media to uplift and
In an effort to ensure that all employees are familiar with this policy, we will provide ongoing training to all employees on a regular basis. Further, you can always reach out to the Social Media & Compliance Manager with any questions at any time.
The Social Media & Compliance Manager shall be the key spokesperson and representative for all company social media accounts. The Social Media & Compliance Manager is ultimately responsible for ensuring that all social media is consistent with the company’s core values and objectives. Please have all social media postings related to the company vetted by the Social Media & Compliance Manager prior to posting. The employee acknowledges that all employee social media postings reflect upon the company and can expose the Company to legal infringements by the employee.
The following lists outlines the parameters and dos/don’ts of employee’s social media use. In general, you agree not to make any defamatory, discriminatory, offensive, violent, harassing, sexual or negative remarks about the Company, colleagues, customers and competitors. Employees are prohibited from defaming, harassing or posting unfavourable or unlawful content about anyone, including, without limitation:
You agree to report any online conduct that breaches the social media use terms of the Social Media Policy to the Social Media & Compliance Manager immediately.
Register Social Media Accounts in Company’s Name. they can also be in the name of the senior marketing manager if the account needs to be in the name of a person (or the Social Media & Compliance Manager). Employees are prohibited from conducting or talking about business through their personal social media accounts. Employees are prohibited from owning Company social media accounts and prohibited from registering Company social media accounts in the employee’s name. Only authorized Company employees will be provided with company account logins and passwords. The Company shall register all company trademarks and brand and product names on all social networks (including grip sites and variations of the spellings of the Company’s names to prevent squatters).
Employees are prohibited from posting Company’s name, trademarks, logos, slogans, products or other proprietary information or post on their own social media accounts without the Company’s prior written authorization. Employees are also not permitted to include the Company’s name in any url. The employee acknowledges that the Company has the right pursuant to applicable laws to monitor all personal and company blog posts, social media content, business records, personal data etc on the Company’s computers and systems. The employee acknowledges that private messages between individuals can be accessed by third parties and to be careful about any such communications.
Ensure that you respect all laws relating to your posting does not violate or infringe upon any trade-mark, trade name, copyright, patent, literary, artistic, dramatic, personal, civil or property right, or the right of privacy of any individual, firm, corporation or other entity or constitute a libel or slander of any such individual, firm, corporation or other entity or any other rights whatsoever.
Ensure you respect and protect not only your privacy but the company’s as well. Social media sites can trace back comments to IP addresses and assume that anything you post can be read by anyone. Ensure that you do not breach anyone’s privacy, including customers, suppliers and the company’s. The disclosure of a customer’s personal information even unintentionally could expose the company to a legal claim. Be prudent and thoughtful when posting such information. Employees are prohibited from posting or disseminating any confidential:
This policy shall not supercede the terms of any labour and employment laws. The terms of relevant and applicable employment legislation shall take precedence over any term of this social media policy.
Employees should be aware of potential security and data protection when using social media accounts and report any potential risks or issues to the IT department and the Social Media & Compliance Manager immediately. Please comply with the following:
Any infringement or violation of the Company’s Social Media Policy whether using personal or company social media accounts may result in disciplinary action, including and up to termination. Further, it’s important to note that employees and independent contractors may be held personally liable for violating this policy.
The employee agrees to add a disclaimer when posting information that could mislead readers into thinking it’s an official posting from the Company that reads, “the views expressed in this post are that of the [employee’s name] and not of the Company”, where appropriate.
Please indicate your agreement and acceptance of this policy by signing below. I also understand and agree that the Company has the rights to monitor and access all my social media postings. In addition, the Company has the right to access all my information and data on Company equipment.
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If you have questions about the contents of this document, you can email the document owner.
Document Name: Social Media Policy Template
Agree & Sign